Through recent experience by packaging producers and large FMCG’s, Polytype is demonstrating that direct digital printing of consumer goods packaging can have a decisive purchasing decision impact at point of sale. Direct digital printing of plastic packaging has indeed proven in real life purchasing environment that it can redirect consumer attention, raise brand awareness and significantly increase sales of even traditional products that the consumer eye had previously blurred into the global maze of supermarket shelf landscape. Polytype’s direct digital container printing solutions also open new horizons and create untapped sales growth opportunities not only to plastic cups producers in personalized event merchandising but also to brand owners for unique and exciting promotional campaigns based on new interactive media favoured by young consumers. An overview of these direct container printing equipment and software solutions, all based on digital, jettable low-migration inks, will be presented.