NVC (founded in 1953) is the association of companies addressing the activity of packaging throughout the supply chain of packaged products. Through contact with this large variety of member companies, including retail, manufacturing of packaged products, supply of packaging, machinery, services and raw material suppliers, we gain insight in global trends and how they affect packaging. In this presentation, Ger Standhardt will share these trends with you and how they express themselves in packaging and packaging print. This will help you to understand the future requirements set by consumers and brand owners.