The inkjet inks used for direct to container applications arguably have the greatest responsibility in the final products’ supply chain. This presentation takes a cradle to grave approach and aims to look at how the inks need to interact with the print heads and print systems but also heavily influences the image quality that is formed upon the containers. Additional requirements are often called for in food, beverage and cosmetics applications as the inks must be formulated with list compliant materials and are able to deliver a low migration capable solution on the final printed item. Finally, it is an increasing requirement to recycle many polymers used as containers and the ink must therefore be compatible with those processes wherever possible.