Brouwerij Martens based in Bocholt, Belgium, is launching a new brand of beer, “Dagschotel”, in coordination with a well-known group of Belgian TV actors, “F.C. Kampioenen”, to promote their upcoming movie “Jubilee Generale”.

Martens injected more fun into the Dagschotel beer launch with digitally printed, premium quality PET bottles which come to life using a specially-designed F.C. Kampioenen beer smartphone application. With the app, F.C. Kampioenen characters printed on the bottles deliver special performances on the smartphone. When two bottles are brought together, the app brings to life a dialog between the
characters – truly innovative and engaging – resulting in talking bottles.

KHS and NMP Systems were key innovation partners for Martens both with Plasmax FreshSafe™ PET barrier coating for enhanced shelf life and premium beer focus and especially with Direct Print Powered by KHS™. Direct Print is the first industrial-scale, digital printing process with low-migration UV cure inks to provide a food-safe solution for PET bottles. The Direct Print Powered by KHS™ team has been working since 2006 to bring this transformational innovation to the beverage industry.

Phil Johnson from NMP Systems is excited about the Direct Print market partnership with Martens and states that “the breakthrough technology of digital printing onto PET will enable beverage  companies to change graphics within minutes instead of weeks, and create new forms of consumer experience in a world where everything is digital.”

NMP Systems will exhibit and present at Direct Container Print Conference, the 23-24th November 2015.